Performance management is a strategic process that organizations use to monitor, assess, and improve employee performance to achieve business goals. It involves setting clear objectives, continuous feedback, performance appraisals, and development plans to enhance productivity and efficiency. Effective performance management aligns individual efforts with organizational objectives, fostering a culture of accountability and continuous improvement. It includes goal setting, regular performance reviews, coaching, and recognition of achievements. By leveraging data-driven insights and constructive feedback, companies can identify skill gaps, enhance employee engagement, and drive overall organizational success. A well-structured performance management system helps maintain transparency, motivation, and professional growth.